Below I have outlined my experience working in the Data Analytics industry, including Blue State (a leading purpose-driven creative and tech agency) and Zoopla (one of the UK’s largest property websites).

Roles & Responsibilities

• Generating actionable, strategic insights and recommendations built on data to drive audience conversion, consumer retention and progress towards strategic objectives.

• Managing, hiring and training team of analysts and leading cross-team initiatives to deliver impact.

• Creating and deploying measurement strategies: identifying key performance indicators; implementing conversion tracking; creating real-time dashboards; forming projections and goals.

• Developing and executing digital A/B & multivariate testing strategies, across web, email & paid media.

• Perform digital audits to identify key trends and opportunities.

• Make frequent presentations to senior stakeholders, including both technical and non-technical audiences.

• Facilitate workshops.

Statistical & machine learning Analyses

• A/B & multivariate testing.

• Regression modelling for revenue projections and consumer intent analysis.

• Clustering analysis for audience segmentation and customer profile generation.