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Will Moyle's personal blog
Filtering by Tag: analytics
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, you might be missing an important opportunity to broaden your creative toolbox.
Read MoreWe all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Here are seven key lessons on how you can establish a culture of testing at your organization.
Read MoreRecurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? I break down the different categories of cancellations and what we can do to keep those donors in the fold.
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